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How To Create And Live A Powerful Personal Brand
On a recent Price of Business show, Host Kevin Price interviewed author and nationally recognized speaker Dr. Cindy McGovern.
Failing to establish, communicate and present a comprehensive brand for yourself and/or your business runs the risk of having others establish your brand for you. Take back control of your brand by consciously creating and actively selling your brand to customers, clients, and colleagues. A consistent, authentic brand lends you and your business credibility and can distinguish you in your field from others. A brand does not just passively exist; you must look for opportunities to cultivate and present it. Selling your brand is an active pursuit.