NEW FROM WALL STREET JOURNAL BESTSELLING AUTHOR

DR. CINDY MCGOVERN

Discover the power of getting everything you want without feeling like you’re bragging, begging, or selling.

"Sell Yourself  has everything they need to create that powerful brand." ―Joe Sweeney

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Published by:

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THIS BOOK PROVIDES THE FORMULA FOR EACH OF THESE SCENARIOS AND MORE

FEELING SUCCESSFUL
ALIGNED WITH YOUR VALUES, GOALS, AND PURPOSE IS ABOUT KNOWING HOW TO SELL YOURSELF 

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@1stLadyOfSales

I have a PhD in communications. And I don’t understand why I never learned anything about sales in school. It’s so crucial to living the life you deserve.

Over the last 2 years we have gone through the Great Resignation. Then the Great Regret as people find themselves in or out of the right job. And we’re heading into the Great Rebranding - the period where you get the opportunity to tell your story so that people hear it and immediately recognize your value.

This book will show you everything they don’t teach you in school about why sales is “not icky” and how to use the psychology behind it to stand out in a cluttered world while leaning into your purpose.

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who best describes you right now?

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Meet Sally:

After retiring from her $120K a year job, she is wondering what the next chapter of her life holds and if she should start her own business in retirement. But she's worried about making it work...

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Meet Joe:

Hated his $70K/yr job so he left during the pandemic. Now he can’t get hired with the same salary in his field of expertise. He's frustrated about maybe taking a step backward...

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Meet Jake:

Struggling to land after college that fits his skills because there is too much competition and he does not have a proven track record. He doesn't like 'selling' his talents to potential employers.

9 reasons

to read this book

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reason #1

Master how to ask for exactly what you want… and get it.

reason #2

Get rid of Imposter Syndrome.

reason #3

Develop your “Spidey Sense” around people that are holding you back.

reason #4

Increase your network of raving fans.

reason #5

Laser in on your “Next Chapter” and how to live it on your terms.

reason #6

Successfully compete in a cluttered market when no one seems to be listening.

reason #7

Secure a $70K, $80K, $90K, $100K+ job before you quit your current one.

reason #8

Reconnect with your passion and person while developing an iron-clad personal brand.

reason #9

How introverts can become massively successful salespeople - without having to turn into an extrovert.

PART 1: CREATE

Chapter 1: Create. Live. Sell.

Chapter 2: Know What You Are Selling

Chapter 3: Plan Your Brand

how this book is structured

PART 2: LIVE

Chapter 4: Live Your Brand

Chapter 5: Living Your Company's Brand

Chapter 6: Off-Brand

Chapter 7: Rebranding

PART 3: SELL

Chapter 8: You Already Know How to Sell

Chapter 9: Don't Sell Yourself Short

Chapter 10: Sell Like a Pro

Chapter 11: Sell All of You

Epilogue: Leaving a Legacy

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what people are saying

"Informative and inspiring, Dr. Cindy's "Create. Live. Sell." formula in Sell Yourself is the formula to get you where you want to go." 

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Dr. Marshall Goldsmith
New York Times and WSJ #1 Bestselling Author of Triggers.

Dr. Cindy's advice for creating and living a powerful personal brand will help you make strong and lasting impressions on the people you connect with."

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Michelle Tillis Lederman
Author of The Connector's Advantage and The 11 Laws of Liability

"Cindy McGovern has created a five-step process that anyone can use to apply the skills of their sales process to any interaction, negotiation, or request."

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Mike Bosworth
Author, Speaker and Sales Philosopher

BONUS BENEFITS

ORDER 1 BOOK FOR $30

AND RECEIVE

THESE BONUS GIFTS

INCLUDES S/H & TAX!
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  • 12-Month Access to “Dr. Cindy’s Resource Vault” with many resources and new ones added often including tools for succeeding in a gig economy, graduation resources, branding during your second act, reducing anxiety in sales, and more.

  • Access to the Sales Brand Quiz - find out your strengths!

  • 10 Bonus Chapters and Tip Sheets - not included in the book.

  • Behind the Scenes - Permission Mission - audio preview of next book - maybe even get interviewed by Dr. Cindy on your story!

ORDER 5 BOOKs FOR $150

AND RECEIVE

these bonus gifts

INCLUDES S/H & TAX!
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  • Everything in Book Offer 1

  • The Introvert's Advantage - 20-Minute Training Video

ORDER 20 BOOKs FOR $750

AND RECEIVE

THESE BONUS GIFTS

INCLUDES S/H & TAX!
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  • Everything in Book Offer 1

  • Access to the Exclusive Webinar “Building a Better Company One Personal Brand at a Time with a Surprise Guest!"

  • The Introvert's Advantage - 20-Minute Training Video

  • Reader Discussion Guide - great for book clubs and group discussions

  • Access to "Quiet Quitting, Cupcakes, and the "Ick" Factor” - a conversation with Candace Nelson, Celebrity Judge from Cupcake Wars and Founder of Sprinkles and  Pizzana, and Dr. Cindy that delivers insights and strategies.

  • Free hardcover copy of Every Job Is A Sales Job

ORDER 100 BOOKs FOR $4,000

AND RECEIVE

THESE BONUS GIFTS

INCLUDES S/H & TAX!
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  • Everything in Book Offer 1

  • Access to the Exclusive Webinar “Building a Better Company One Personal Brand at a Time with a Surprise Guest!"

  • The Introvert's Advantage - 20-Minute Training Video

  • Reader Discussion Guide - great for book clubs and group discussions

  • Live virtual 45-minute Q&A with Dr. Cindy

  • Access to "Quiet Quitting, Cupcakes, and the "Ick" Factor” - a conversation with Candace Nelson, Celebrity Judge from Cupcake Wars and Founder of Sprinkles and  Pizzana, and Dr. Cindy that delivers insights and strategies.

  • Free hardcover copy of Every Job Is A Sales Job

ORDER 200 BOOKs FOR $6,000

AND RECEIVE

THESE BONUS GIFTS

INCLUDES S/H & TAX!
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  • Everything in Book Offer 1

  • Access to the Exclusive Webinar “Building a Better Company One Personal Brand at a Time with a Surprise Guest!"

  • The Introvert's Advantage - 20-Minute Training Video

  • Reader Discussion Guide - great for book clubs and group discussions

  • Live virtual 45-minute Q&A with Dr. Cindy

  • Access to "Quiet Quitting, Cupcakes, and the "Ick" Factor” - a conversation with Candace Nelson, Celebrity Judge from Cupcake Wars and Founder of Sprinkles and  Pizzana, and Dr. Cindy that delivers insights and strategies.

  • Free hardcover copy of Every Job Is A Sales Job

live keynote

includes 100 books for attendees

  • Normally, a Live Keynote with Dr. Cindy, including Q&A is $25,000 before book purchase BUT...

  • For a limited time during the Book Tour, you can book Dr. Cindy for $15,000 with 100 books included for your next Live event 

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register your purchase AND UNLOCK YOUR FREE BONUS GIFTS!

watch the video

Get to know the woman behind the book

step 1

Order at least one (1) copy of Sell Yourself on this website to access the BONUS GIFTS immediately or pre-order through any bookseller and claim your BONUS GIFTS after.

step 2

If you order from SellYourselfBook.com access to your Bonus Gifts will be emailed directly to you with your confirmation number!

If you order through a bookseller, simply upload proof of purchase and we'll email you access to your Bonus Gifts within 24 hours! 

step 3

Submit the form below and relax. Your free gifts will arrive shortly after.

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get the press kit

FOR CONFERENCE ORGANIZERS, TV PRODUCERS, AND JOURNALISTS
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About the Author

Dr. Cindy, also known as the First Lady of Sales®, is a gifted public speaker, and you can find her on the conference circuit, presenting on a variety of topics. Through engaging stories, humor and even a little audience participation, she helps people to realize that they have been selling their entire lives. And they are good at it! Her energy and drive inspire the audience to embrace their inner toddler and remember that they can sell and they can get what they want in work and in life using those skills they already have.

Dr. Cindy is on a mission to empower people and companies to get what they want… through sales! Yep, “sales,” that icky word that makes people cringe. Throughout her careers as a college professor, a salesperson and a consultant, Dr. Cindy realized that people can get more of what they want in work AND in life by using the skills of sales professionals.

She is in fact a doctor – although not the medical kind! – with her master’s in Communication and doctorate in Organizational Communication with an Emphasis in Organizational Leadership and Ethics. Today she focuses on bringing companies and people together to grow their businesses and get what they want in life and in work. She uses a simple five-step formula that’s easy to remember, easy to stick to, and easy to achieve. But it’s so revolutionary that once she redefines the concept of sales, the world will need a new word for it!

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